Representation in Action
Welcome to “Representation in Action,” where we celebrate and amplify the voices of small business owners who are making a difference in the realms of mental health, disabilities, and diverse representation. By featuring businesses that prioritize inclusivity and accessibility, we aim to make representation a natural and essential part of everyday life. Each month, we will spotlight a different business to provide them with greater exposure and engage our community. Through this effort, we hope to normalize meaningful representation and make it a standard rather than an exception.
Kind Cotton
Kaitlin and Kevin Johnstone
Kind Cotton is a small clothing company dedicated to putting books into the hands of kids with every purchase. To date, they have donated 160,000 books.
Kind Cotton is a clothing company dedicated to redefining kindness and putting books in the hands of kids. Their inclusive clothing helps to inspire others to rethink kindness as more than simple pleasantries, but rather take a deeper look into kindness being rooted in justice and grounded in action. With every purchase made, a book is directly given to a child through the Kind Cotton Reading Program. To date, Kaitlin and her husband Kevin have donated close to 150,000 books to children and teachers across the country.
